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Friday, October 16, 2026
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TikTok Provides Users Control to Decrease AI-Generated Content in Their Feeds

Users will soon have a new feature that allows them to lessen the volume of AI-made content appearing in their feeds. This initiative comes as the platform revealed that it presently contains in excess of 1 thousand million content made with AI.

Pilot Phase and Launch

The update is undergoing trials over the following weeks before a full-scale release. This advancement aligns with a surge in AI-generated material, spurred by new video-generation tools.

AI Content on Other Platforms

Recent reports that approximately 10% of the quickest rising content creators on a popular video site primarily display AI-generated videos. A large amount of this material is classified as mass-produced AI material, a term for substandard, factory-style content that is typically nonsensical or dreamlike.

Based on user feedback that numerous viewers appreciate content produced via AI tools, including digital art to educational videos, and we aim to offer the community the option to adjust the amount of that, depending on their own choices,” stated a spokesperson.

Volume and Proportions

The platform shared that there are currently 1.3bn videos on its service tagged as AI-generated. Collectively, over 100 million pieces of content are submitted to the service every day, making AI-generated material a limited percentage of its total content library.

How to Adjust Settings

Users will be in a position to decrease or raise the level of artificial media they see by opening the content preference setting in the platform and selecting “AI-generated content”. Further subjects that can already be modified under the filter encompass politics, fashion, beauty, and choreography.

Platform Guidelines

The platform’s rules oblige content makers to identify “realistic” AI-made content, and it bans harmful fake videos of well-known individuals or emergencies. Any believable artificial content that is unmarked can be taken down under its community policies.

Additionally, the app will henceforth add an artificially created label to content created with its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This measure is intended to deter users from trying to evade the disclosure requirement.

Educational Initiatives

The company is additionally establishing a two million dollar AI literacy fund for experts and institutions to create learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations focused on training coding and technology.

Platform Protection

TikTok has justified its moderation strategy, during discussion over proposals to cut jobs for a large number of safety staff in the United Kingdom. It is expected to reduce hundreds of positions in its content moderation division in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.

A company official explained that human moderation would still have a role, but automated tools can shield workers by removing the most graphic content before it gets reviewed by people. The company reported a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its AI tools.

It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is making a difference operate efficiently.”
AR
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Audrey Roman

A travel writer and coastal enthusiast documenting hidden gems and seaside experiences across the UK.

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