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The artist gives £25,000 cash award to independent concert halls

Sam Fender accepting his trophy in his hometown
He won the Mercury Prize recently in the North East

The star has handed over the entirety of his £25,000 honor prize money to the MVT, which functions to protect the United Kingdom's small live music spots.

He was awarded the cheque on mid-October as his third album People Watching was chosen as the outstanding release of the past year.

Fender has opted to give the cash to the MVT, in acknowledgment of the essential function local spots had in his beginning days.

"I would not have achieved what I am doing today if it hadn't been for all the shows I played around the North East, and beyond, when I was beginning," said the artist. "These locations are renowned, but they are facing challenges."

Beginning in 2023, more than 150 of these locations have shut down – approximately 16 percent of the whole industry in the UK.

Over the past year, top acts including Pulp, Coldplay, Katy Perry and Sheeran have all backed the MVT in its efforts to support the industry, by applying a minor surcharge to their admission fees, which supports independent venues.

Sam Fender also took part, generating over £100k on his recent tour to help 38 grassroots venues across England, Scotland, and Wales.

The donation supported spaces that were confronting imminent closure due to challenges stemming from flooding, fire incidents and personal losses, as well as licensing issues, conflicts and sound issues.

Some locations were granted funding support in improving infrastructure and gear that directly benefitted artists and fans.

"The idea that revenue from concerts in major spaces supports the local stages, where it begins for performers like me, is just sensible," Fender has stated.

Pulp members performing
The group are among the artists who contributed their Mercury Prize prize money to good causes

The musician is far from the only musician to contribute his award funds to worthy causes.

In they won the prize in the mid-90s for their release their work, lead singer the singer announced that the act would contribute their cash to the non-profit the charity.

In 2002, musician Ms Dynamite split her award among a few charities, like the NSPCC and a charity for Sickle Cell.

"Additionally, I contributed a grand to the center, to their gymnastics class, because I practiced gymnastics when I was younger and they needed updated gear," the artist explained to the media.

Previously, the band donated their prize money to the youth organization that nurtured their band, alongside other grassroots music organisations.

Also winners that year they gave their prize to a multiple sclerosis charity after a acquaintance was found to have the disease.

"Receiving the award was sufficient," said singer the singer. "The cash was the extra but we didn't need the extra, because we had the cake. So our success affected somebody else's life."

Last week, the Music Venues Trust shared it had protected a couple of small stages in the South East, by transferring them to local control.

One venue in that area and The Croft in Bristol were purchased under the public acquisition initiative, which is backed by the arts council and music fans who purchase "shares" in the properties.

AR
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Audrey Roman

A travel writer and coastal enthusiast documenting hidden gems and seaside experiences across the UK.

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